You’ll have a method for changing corporate culture, improving results and affecting the bottom line. Instead of handing out books or sending links to articles and then wondering what has happened to them, you’ll have a process that puts everyone on the same track and bakes accountability into the system. The next step is to do something with those ideas by changing policies, setting goals or other activities.

At my company we’ve already collected several ideas from reading Supernova that may have a substantial impact on how we run things. Steps 1 through 5 will allow you and your team to get much more out of your business reading, and you’ll end up with a list of action items you can implement at your company. Even if it’s just you and a group of co-workers or you yourself, you can still benefit from following these steps.

You don’t have to be the owner, the CEO or a manager to start a club. Your company may have multiple reading clubs. This business reading club may include your entire company, a certain division or the executive management. This isn’t a reading club for you and your buddies this is internal, for your company only. What you’re going to get from this business reading club is probably not going to be for public consumption. The process I'm advocating can be used just as well with all those business articles you like to email to everyone on your team. I don’t call it a book club because you may choose to include more than just books in your reading. This is not a business book club, although those are great, too.

Related: 5 Steps to Building a Business Book Club Here’s a free and easy way to instantly turn what you read into valuable action items and next steps to help you grow your business. You know you should read the book again, but you have limited time, and what difference will reading it again make if you didn’t remember much the first?Īnd so you move onto the next book and repeat the same almost useless process. You may remember a thing or two, but if you’re like me, you’ve read books that had 30 great tips for your business, and yet when you finished the book you put it down and 29 of them were forgotten by the next day. Seuss, ( Green Eggs and Ham has some great lessons for salespeople.) And unless you’re writing something down, you’re not applying most of what you learn when you read the latest book by, say, Gary Vaynerchuk, Jim Collins, Clayton Christensen or even Dr. But all that reading is nearly worthless if you don’t apply what you’ve learned.

Martin Hel, Libro 1 by Robin Wood